CPG

Consumer Packaged Goods (CPG) Industry can leverage AI to improve brand awareness through user-centric advertisements and also monitor their trades, marketing effectiveness and outlet performance to provide a clearer forecast.

Here are some of the solutions that DS & AI can provide in this industry


Sales Territory Development

  • Market Potential Estimation
  • Outlet Segmentation (Behavior & Demographics)
  • Outlet Churn Warning System

Trade Promotion

  • Promotion Effectiveness Analysis
  • Cross-Impact Analysis
  • Sales Uplift Analysis

Marketing Mix Modeling

  • Market Share Estimation
  • Driver Analysis (Price, Promotional Budget, Distribution etc.)

Outlet Loyalty Program

  • Performance Effectiveness
  • Attrition Analysis

Pricing (trade price)

  • Price Elasticity
  • Cannibalization Analysis

POS

  • Market Basket Analysis
  • ShopScore impact Analysis

Forecasting

  • Demand Forecasting
  • Market Share Forecasting
  • Competitor Sales Forecasting (Based on AC Nielsen Data)

Supply chain

  • Supplier spend analysis
  • Logistics Optimization
  • Inventory Cost Optimization
  • Out of stock analysis

Geospatial

  • Price sensitivity dashboard
  • Product Penetration overlay
  • Rural Distribution bottleneck analysis

Others

  • Consumer Sentiment Analysis
  • Outlet Lifetime Value
  • Credit Policy

"Mature brands are also losing (market) share because they don’t use digital technologies to develop, market and sell products as nimbly as younger CPG companies do" – Boston Consulting Group

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