Consumer Packaged Goods (CPG) Industry can leverage AI to improve brand awareness through user-centric advertisements and also monitor their trades, marketing effectiveness and outlet performance to provide a clearer forecast.
Here are some of the solutions that DS & AI can provide in this industry
"Mature brands are also losing (market) share because they don’t use digital technologies to develop, market and sell products as nimbly as younger CPG companies do" – Boston Consulting Group
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